Grip Marketing: Company

Grip Marketing Group's mission is to save our customers money, time, and hassle on their direct mail projects and to provide: low wholesale pricing, free design services, the highest quality printing, least expensive mailing services, and guaranteed satisfaction.

Grip Marketing Group collaborates with clients of all sizes from a variety of industries to create or fortify their sales by producing solo direct mail at a fraction of the cost normally paid. And we have the powerful mix of sales and marketing talent and the resources to provide ideas-to-execution solutions. Grip specializes in direct mail and Internet arenas to create ideas that build sales overnight and brands over time. Although our clients' businesses may vary, they all have the same goal -- results: More traffic, more frequency, more sales, and more margins. From industry leaders to companies just starting out, we pride ourselves on creating great ads that make people want to buy. Your success is our best advertisement.

You don't have to watch tv or read the newspaper. You have to go to your mailbox. People have to touch their mail. People like to touch things. The physical world is still the best medium ever invented. This is why direct mail is the most effective medium for contacting and enticing new customers. Direct Mail is also the most cost efficient and targeted vehicle to deliver the advertising message. And over 80% of U.S. households read their direct mail. Utilizing Grip Marketing, even the smallest business can target, customize, publish, personalize, mail, and analyze the value of its marketing. And do it with the highest standards and the lowest prices. And in minutes plan and launch a complete direct mail campaign.

Consumers are bombarded with over 3,000 commercial messages per day which ranges from the logo on the alarm clock, to the soap bar in the shower, to the collar of the shirt, to the cereal box for breakfast, to it all becomes ……… NOISE! So people search for a clear signal to cut through the confusing noise - one that gives pattern, identity, and direction to the noise. That clear signal is branding. Consistency and focus lead to clarity. The more confusing the noise, the more consumers will rely on the clear signal --- brand name.

Branding is the powerful use of trademarks, images, and messages in a proprietary emotional, rational, cultural, and visual way that consistently reminds consumers of your company, product, or service. Branding changes behavior and solves problems. When a brand does not solve a problem, it is of no use. Think of how your brand solves problems. Think of Coke, you might think "the pause that refreshes." Think of Home Depot, you might think of "Do It Yourself." Think of Volvo, you might think "safety."

You must have a plan to introduce your brand and build a relationship with your customer. From giving life to brands, to revitalizing underperforming brands, from corporate identity to advertising, we create the plan keep your brand clear, focused, and consistent. Using creative artistry and marketing science, Grip Marketing Group creates brand strategy, positioning, revitalization, assessment, competitive analysis, logo development, brand naming, and identity packages.

We call this fusion of creative artistry and marketing science..…..

Brand Names and Logos that give a good first impression.

Brand Positioning that tells in one sentence, what the company does, what it offers, and why it is better than the competition.

Brand Associations remind you of positive experiences.

Brand Personality adds character, emotion, culture, and myth by the use of images, spokespersons, personas, or characters. Click here to learn more about Brand Development.