PrimeMap™

The most technologically advanced tool available for selecting new sites, competitive positioning, and direct mail, the PrimeMap™ shows street detail, zip codes, carrier delivery route boundaries, demographics with breakdowns, and customer counts, all within a distance radius of your location or your new site.

Kill your competition by mailing the carrier routes around your competitor (south, east, and west for example) but not the routes (north) that customers would have to drive past your competition to get to you.

Carrier Route Boundaries Base Map:

The maps below are clear overlays. Only the basemap contains street and carrier route detail. Reduce site selection risks with age, income, home value, and more with clear overlays showing Age Breakdowns at 2.5 mile radius and zoom out to a 10 mile radius with 2.5 mile, 5 mile, and 10 mile radius rings.

PrimeMap™ Age Overlays

View Average Ages precisely mapped in your market with a PrimeMap™ overlay. Zoom in to a tight 2.5 mile radius view and zoom out to 10 mile radius.

PrimeMap™ Income Overlays

View Average Incomes precisely mapped in your market with a PrimeMap™ overlay. Zoom in to a tight 2.5 mile radius view and zoom out to 10 mile radius.

Reduce Marketing Waste

You can also get your customer counts from your in-house list, home value, % children, and other selects. Address data released by the USPS is matched to street map databases with Grip's extremely complex automated software. The resulting street segments are then grouped together to form a “boundary”. Sometimes these boundaries are discontinuous – a carrier route may be represented by more than one polygon when a mail carrier delivers to non-adjacent neighborhoods in a ZIP Code. The process of generating carrier route map polygons is surprisingly NOT performed by the USPS, but by Grip's PrimeMap™.

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