Brand Analysis

Inside-Out™ is Grip's strategic interactive thought process designed to analyze your business and provide direction, foresight and insight, marketing and sales promotions for your mail advertising. Inside-Out™ allows you to create hard-hitting and exciting direct mail campaigns whose excitement carries all the way through inside your store.

It starts with a comprehensive view of your business, unearthing relevant facts about your market, customers and prospects, products, service, and competition, to analyzing brand strategy, marketing, and advertising. We ask you questions, and then we listen hard. In interviews and discussions, we listen for the who, what, when, why, where, and how phrases that are the repeated, passionate, and exciting themes about your business. You know your business, your competition, your customers, and the challenges facing your brand. Translating your knowledge into direct response advertising is what we do- Grip is an ideas-to-execution solution.

Inside-Out™ provides the background for future work. Once this background foundation is built, every ad can be launched from it. Inside-Out™ helps us to design how the company should differentiate itself; how the company can outpace competitors, and how to isolate and identify the most profitable prospects and promotional opportunities, visual treatments, copywriting, artistic direction, and promotional format. This knowledge is essential to achieving a client's goals, clarifying business objectives, and understanding perceptions of the brand.