New Resident Lists

The first thing a New Mover wants to do is make the new home theirs. A new homeowner buys more products and services in the first 6 months than an established resident will purchase in 5 years. New homeowners spend five times as much as existing homeowners in the first year following their move. Within their first year, 79.1% of homebuyers plan to make appliance and/or electronic purchases.

Major home improvements are common after the purchase of a home: 79.4% of homebuyers plan improvements, including remodeling the bath, kitchen, re-carpeting or flooring and adding sercurity, home theaters, fencing, or a deck. Case studies show that new movers establish their buying patterns within the first three months following their move. They need new curtains, home décor, furnishings, bed, bath, and kitchen supplies, and essential services and conveniences around their new home. These New Residents represent a great audience for upgrading a variety of products and services.

Service based businesses are also among the most advantaged with new resident opportunities. If you provide convenience services such as; Dry Cleaning, Fitness, Indoor Tanning, Bar and Restaurant, Hair Salon, Nail Salon, etc... you might want to consider the use of new resident lists.